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Law Firm Marketing Sweeter than Justice

Grow your practice with expert law firm marketing strategies!  From SEO tips to compliance updates, our law firm marketing blogs provide everything you need to build your online presence and reach new clients. Stay informed and focus on your practice while we guide you through the latest marketing trends.

Google Search Mobile Indexing is Officially Wrapped Up

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Google has completed its transition to mobile-first indexing. Is your website sweet enough for mobile users? Learn about the implications of this change and how to optimize your site for mobile users to improve search rankings and a delicious user experience.

Get Over It! 6 Easy Marketing Makeovers to Sweeten Your Brand Presence

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Feeling like your brand is a bit stale? It might be time for a marketing makeover! Get sweet tips and tricks across different areas of marketing, like content creation and social media, to help you revitalize your brand and delight your audience. Think engaging content, a user-friendly website, and interactive social media to get your brand buzzing again! It’s time for a refresh.

Google Smart Bidding: Amplify ROI with AI

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Bidding on ads can feel like a guessing game. Enter Google Smart Bidding, your AI assistant powered by real-time data & algorithms. But is it a candy-coated dream or a sour surprise? See if this dynamic bidding strategy aligns with your campaign goals. From increased efficiency and flexibility to potential limitations and a learning curve, we leave no stone unturned.

A/B Testing in Marketing: Optimize Campaigns & Savor Success

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Picture a marketing world where every campaign is a mouthwatering delight. A/B testing is the secret weapon for businesses seeking sweet success. This powerful tool helps you compare different versions of your marketing materials to see which one performs better. Imagine boosting conversions, understanding your audience’s preferences, and maximizing ROI by simply running controlled experiments. Might want to get started if you haven’t already.

Marketing Plan Template for 2024

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Celebrate the New Year with Us and take advantage of this FREE GIFT!

Download this easy to use marketing plan template today and make 2024 your best year yet!

Combatting Spam: New Email Spam Protection Rules

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In response to the overwhelming issue of unwanted emails, Gmail and Yahoo are introducing new rules effective February 2024 to enhance email security and user experience. They specifically target bulk senders, defined as those sending over 5,000 messages daily. If you’ve earned this title follow along or watch your emails fly straight to SPAM.

Potential of Google AI: Connect with More Customers

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The way consumers behave is continually evolving, and businesses can’t afford to ignore it. AI has the power to understand and interpret the complexities of consumer behavior and translate it into actions that foster a stronger connection between businesses and consumers. It’s time to leverage the potential of Google AI and connect with more consumers.

Universal Analytics No Longer Processes Data

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Yep, the time has come. Universal Analytics is officially done. So, say bye to data collection and processing. We hope you have taken the time to set up your GA4, otherwise you will be in for a rough time as your data collection comes to a complete halt.

Lead Generation Strategies: Grow Your Audience and Close Leads

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Lead generation is the process of attracting potential customers to your business, and nurturing them, with the goal of converting them into a paying customer. We consider lead generation to be a 5 stage cycle that continuously moves until all quality leads are converted. What strategies are you using to grow your lead list?