LinkedIn isn’t just a social platform; it’s a candy store for marketers craving B2B connections. With over 1 billion worldwide users, it’s the perfect place to connect with your ideal customers. But with so many people on there, how can your business stand out? Precision targeting with Matched Audiences might be just what you need.
LinkedIn Matched Audiences allow you to serve delectable ads to people who are already interested in your brand.
So, grab your sweetest treat and let’s talk about Matched Audiences. We’ll cover everything from the basics to advanced strategies to help you better understand this tool and how you can use it to create irresistible campaign results.
Delicious Details of Matched Audiences
Businesses can use Matched Audiences for hyper-targeted LinkedIn advertising. By leveraging your existing data, you can create highly specific audiences to reach the right people with the right message.
There are three primary types, each with its own delicious appeal:
- Website Retargeting: Reconnect with website visitors by showing them relevant ads based on the pages they have already savored. This helps recapture their interest and guide them further along the sales funnel.
- Account Targeting: Focus on specific companies or accounts that are important to your business. This enables you to execute mouthwatering account-based marketing (ABM) strategies and deliver tailored messages to key decision-makers, driving sales and qualified leads.
- Contact Targeting: Leverage your existing customer and prospect data by uploading email lists or integrating with your CRM. This allows you to reach out to specific individuals with personalized messaging.
This is great for your business as you can increase engagement, conversion rates, and overall campaign performance. That’s ROAS right there.
Best Practices for Creating and Managing Matched Audiences
Let’s get down to business. Here are some tasty tips to help you make the most of your Matched Audiences:
- Audience Size: While the minimum campaign audience size is 300 members, aiming for a larger audience, around 50,000, can improve campaign performance.
- Building State Audiences: Even audiences in the building state can be applied to your campaign. The campaign will launch when the audience reaches 300 members.
- Asset Copying: Utilize asset copying to efficiently manage multiple audiences across different Campaign Manager accounts.
- Data Quality: Ensure accurate and up-to-date information in your uploaded lists. Include company names and URLs when uploading company lists to enhance match rates.
- Company Engagement Report: Leverage the Company Engagement Report to identify successful matches, and ones that might need to be fed some more sprinkles.
- Contact Audiences: Create contact audience segments from uploaded contact lists or third-party integrations.
- Website Audiences: Ensure the LinkedIn Insight Tag is implemented correctly for effective website audience creation.
Make Your Matched Audiences Irresistible
Now that you have a solid foundation, it’s time to take your campaign strategy to the next level. Here are some advanced strategies you can use to really optimize your LinkedIn Matched Audiences:
- Audience Targeting: Combine Matched Audiences with other targeting options (location, demographics, job experience, etc.) for more precise audience segmentation.
- Audience Size Management: Balance audience size with campaign goals. Use targeting attributes to increase or decrease audience size for the perfect sweetness.
- Bidding Strategies: Experiment with maximum delivery and cost cap bidding to find the optimal strategy for your campaign objectives.
- A/B Testing: Continuously test different Matched Audiences and targeting combinations to identify the most delectable options. By comparing two similar campaigns with slight variations in targeting, you can find the most effective approach to reaching your audience.
- Leverage Audience Expansion and Lookalike Audiences: Explore these options to expand your reach but use them cautiously to avoid any unwanted bitterness.
Sweet Solutions to Common Challenges
Let’s be real, things don’t always go as planned. Here are some common sticky situations and how to handle them:
- Small Audience Size: Consider using multiple audience segments or expanding targeting criteria.
- Low Match Rates: Improve data quality, refine targeting parameters, and explore alternative data sources.
Businesses that tackle these challenges head-on enjoy sweeter campaign performance and avoid wasting precious time and resources
The Cherry on Top: Final Thoughts
Matched Audiences is perfect for businesses looking to connect with their ideal customers on LinkedIn. This sweet feature lets you get to know your target audience on a deeper level, crafting campaigns that not only reel in leads but also build lasting friendships.
While LinkedIn’s advertising ecosystem may not be as mature as other platforms, it offers unique opportunities for businesses to reach decision-makers. To stay ahead, continually monitor platform updates and experiment with new targeting strategies.
Ready to turn your LinkedIn ad campaigns into a sweet success? cyberlicious® can help you craft irresistible ads, target the perfect audience, and measure results that are as satisfying as your favorite treat. Schedule consultation and let us handle the complexities while you focus on growing your business.