Google Spam Update June 2024: Candy Crushing Spam

Google’s June 2024 Spam Update, while not as widely discussed as some previous updates, seemingly had a larger effect on search rankings than the others. This update, designed to crush spammy content and improve search quality, led to a sugar rush of SERP fluctuations.

Usually, Spam updates do not affect ranking of well-established brands due to the nature of their content. This time though, volatility was a bit higher than normal. The question is, were there any other factors that may have played a part? Let’s go over some of the details and then look at some expert tips for preventing a hit in the first place.

Want to learn more about previous spam updates?

• Google Core & Spam Update March 2024
• Google Spam Update October 2023
• Google Link Spam Update December 2022

Immediate Impact of the Google Spam Update August 2024

While the spam update’s specific targets were not explicitly revealed, it’s clear that it had a broad reach, impacting websites of varying sizes and niches. What we saw:

• Widespread Volatility: The update caused a surge in ranking volatility across various industries and niches, indicating complete candy chaos.
• Focus on AI-Generated Content: Many speculate that the update targeted websites heavily reliant on AI-generated content, especially if it was low-quality or unoriginal.

Unique Characteristics of the June 2024 Update

Unlike some of the previous Google updates, the June 2024 Spam Update had several distinctive features:

• No Overlap with Other Updates: The June 2024 update did not coincide with any other major search algorithm or system updates.
• Potential Indexing Bug: There is speculation that an indexing bug that occurred around the time of the update may have contributed to the observed volatility.
• Focus on Spam, Not Links: Google clarified that this update was specifically targeted at spammy content, not link-related issues. The company will be addressing link-related spam at another time.

Tasty Actionable Tips for Buisness & Website Owners

It’s frustrating to see your search rankings take a hit. While no one can 100% guarantee ranking success, there are strategies you can focus on to increase your chances of making it through these updates mostly unscathed.

Sugarcoat Your Content: Keep it high quality

• Original Content: Your content needs to offer unique value and insights. Otherwise, it will look the same as everyone else’s.
• User-Centric Focus: Create content that genuinely addresses users’ needs and interests.
• Regular Updates: Keep your content sweet and relevant by updating it regularly.

Avoid Spammy Practices: Black hat SEO practices are sour

• Link Building: Build natural, high-quality backlinks through organic methods instead of relying on spammy tactics like link farms or bought links.
• Keyword Stuffing: Avoid excessive keyword repetition, as this can be seen as spammy. But really, have you ever come across a website that uses keyword stuffing? Talk about a bitter user experience.
• Hidden Text or Links: Ensure that all content is visible and accessible to users.

Monitor Rankings and Performance

• Use Tracking Tools: Employ tools like Google Search Console to monitor your website’s rankings, traffic, and any potential issues.
• Stay Updated: Keep an eye on Google’s announcements and guidelines to stay informed about algorithm changes and best practices.

Adapt to AI Integration

• Use AI as a Tool: Leverage AI tools to assist with tasks like content generation or keyword research, but always ensure human oversight and quality control.
• Combine AI with Human Expertise: Blend AI-generated content with unique insights, personal experiences, and expert knowledge.

Avoid Overreliance on AI

While AI can be a valuable tool, excessive reliance on AI-generated content can lead to penalties. Ensure that your content is primarily human-created and offers unique value.

A Sweet Victory Over Spam

As we know, Google has not explicitly confirmed whether the June 2024 spam update specifically targeted AI-generated content, they unfortunately rarely do. However, the widespread volatility and the known focus on combating spam suggest that websites relying heavily on low-quality AI content may have been disproportionately affected.

If this is the content that was penalized, it’s a good thing. Such content often sours the overall search experience and creates an unfair playing field for businesses that prioritize quality and originality. It’s a sweet reminder to be careful when using AI. That’s our take at least.

Is your business feeling the heat from Google’s updates? Don’t let plummeting rankings and decreased traffic damage your bottom line. Whether you need help with SEO, content creation, or a full-fledged marketing strategy, cyberlicious® offers the sweetest solutions. Contact us today to schedule a consultation and discover how we can help you.