Google Ads is combining two audience targeting methods into one called Custom Audiences. Advertisers can precisely target an audience that is specifically looking for their product or service. It will be available across Gmail, YouTube, Google Discovery and the Display Network. [Read More…]
Google Marketing Live 2019 Coverage
Google Marketing Live 2019 brings new features to expect among many of their platforms. Delve into what you can expect to see, how these changes can affect your business, and what cyberlicious® experts have to say. We believe their updates and expectations will be game changers for your ad campaigns.
Google Marketing Live 2019: YouTube Ads 6 Second Bumper Ads
Meet Google’s new “Bumper Machine.” The perfect AI to help your business create simple 6 second YouTube Ads. [Read More…]
Google Marketing Live 2019: Google Ads Smart Bidding
Google announced four new features to its automated bidding strategy Smart Bidding. As your smart bidding campaign consumes conversion data campaign and it nearly eliminates manual bidding. The bids are automated for you. [Read More…]
Google Marketing Live 2019: Google Ads Deep Linking for Mobile Apps
Google announced deep linking is now available in Google Search, Display, and Shopping Ads. Deep linking will help drive customers to in-app content increasing in-app usages as well as purchases. [Read More…]
Google Marketing Live 2019: Google Ads Gallery Ads
Use Google’s new ad type “Gallery Ads” to grab your target audience’s attention. Featuring beautiful visuals and catchy headlines early results show Gallery Ads garner 25% more interactions. [Read More…]
Google Marketing Live 2019: Google Ads Discovery Campaigns
Google Ads new Discovery Ads help advertisers showcase high quality creative across multiple platforms. This will make it easier to keep current and potential customers engaged and interested in your brand. [Read More…]