How to Choose the Best SEO Company
Position your business for long-term success with a strategic SEO partnership. Our in-depth guide on how to choose the best SEO company unwraps the secrets to finding an agency that aligns with your brand, delivers exceptional results, and stays ahead of industry trends. Discover necessary criteria, red flags to watch for, and proven strategies to ensure your business stays competitive.
Why Is It Important to Choose the Right SEO Company?
The best SEO companies ensure your website is set up for success way before chasing its “long-tails.” The excitement to rank will fog your judgment when company after company guarantees that #1 spot. It is extremely important to know how to filter the doers from the pretenders. Learning how to choose the best SEO company is imperative. Picking the wrong one could harm your website’s rankings and negatively impact your revenue flow longer than anticipated.
There are many SEO companies that practice “black- or grey-hat” techniques that are overly aggressive or fail to follow Google Search Essentials, formerly Google Webmaster Guidelines. These practices can damage your site and its reputation as an authority. Take precautions as it is extremely important to interview and research SEO companies when deciding to pick one for your business.
Learn How to Choose the Best SEO Company
Know what to look for.
Good SEO companies develop a keyword strategy to drive organic traffic to your website. The best SEO companies develop a data-driven strategy for your website. It starts with its informational architecture. How do users react to your current website’s structure? No reason to drive traffic to a website that barely converts, right? A data analysis of the current website would be required prior to implementing a keyword strategy.
Red Flag Alert
You just learned your first red flag. If an SEO company just talks about keywords, NAP citations for local SEO, page speed, and to E.A.T.T. delicious link building, you are wasting your time. We all have access to the same software, guides, and blogs that tell us the same things.
Green Flags All Day
What do you want an SEO company to focus on? The focus should be on the website, and how search term research can contribute to a content strategy that increases organic outreach. You want to ensure your website keeps users engaged turning them into paying customers. A strategic informational architecture will keep the searcher engaged while leading them into taking action.
The SEO team you pick must provide your website with the best possibility of impressing the search engines, and most importantly, its users. How to choose the best SEO company is dependent on what your business is trying to achieve. Being found at the top of Google’s Search Results is definitely a game changer since the majority of search engine users “Google it.”
Tips on How to Choose the Best SEO Company
First, I would go to the source. Google Search Central, formerly Google Webmasters, is a first-party hub for business owners or marketers, developers, and SEO professionals. They provide recommendations on how to improve SEO for any website. Here are some tips they offer on hiring an SEO specialist.
10 Questions to Help Choose the Best SEO Company
Ask the rights questions, get sweet responses.
If you have ever wondered what questions you should ask a local SEO company, or any for that matter, we’ve got them ready. Within SEO fundamentals, there is a section called “Do you need SEO?” The knowledge gained from this section can help you tremendously. Being prepared to ask tough questions puts the pretender on the spot. The doer should answer with confidence like below.
1. Can you show me examples of your previous work and share some success stories?
Absolutely! Our expertise spans multiple industries, from e-commerce and legal to health & wellness, tourism, and beyond. We’re proud to share case studies and success stories that showcase our results across these fields. Explore the successes of our clients in our ‘Expertise’ section, where you’ll find in-depth examples of our work and achievements.
2. Do you follow the Google Search Essentials?
Yes, we focus on building long-term, sustainable results through proven, ethical SEO practices that align with Google Search Essentials. Our approach includes adhering to Google’s best practices, such as creating high-quality, relevant content, optimizing for user experience, and ensuring your site’s accessibility to search engines. We prioritize techniques like accurate indexing, effective keyword use, and mobile-friendliness to keep your website compliant and performing at its best. For more details, explore Google Search Essentials.
3. What are your most important SEO techniques?
Our priority is identifying each client’s customer journey, from the initial search to the final transaction. We conduct in-depth keyword research to map out both informational and transactional search terms, guiding visitors from seeking information to taking action. Does your website answer your customer’s question and lead them seamlessly toward the next step? Here are more details regarding the SEO services we offer.
4. What kind of results do you expect to see, and in what timeframe? How do you measure your success?
Our clients often see rapid results. For instance, Good Times Roll, Tchotchke, and DōMA have experienced impressive gains, with cyberlicious® even achieving a 100,000 organic impression increase over a recent 3-month period. Typically, when clients aren’t using our strategies, significant SEO results may take 3 to 6 months, or even up to 12. We track every campaign meticulously, focusing on visitor interactions, engagements, and conversions to ensure measurable success.
5. Do you offer any online marketing services or advice to complement your organic search business?
As a full-service marketing company, that’s exactly what we do! We encourage our clients to amplify their marketing efforts through a mix of services, all designed with measurability in mind. We meticulously track customer actions—such as form submissions, calls, and other events—to optimize your campaigns with real-time insights. Additionally, we leverage A.I. for enhanced tracking and data analysis, helping to further refine your marketing strategy.
6. What’s your experience in my industry?
What industry are you in? We’d love to learn more! Visit our ‘Expertise’ page to explore the industries we work with and our extensive knowledge in each. You’ll find examples of how we’ve helped clients across various fields succeed with tailored strategies and insights designed to drive results.
7. What’s your experience in my country/city?
What country or city are you in? We have extensive experience in both local and national SEO across the U.S. and beyond. Check out how we’ve earned the title ‘Local SEO Experts’ to learn how we can help you locally, and explore our International SEO FAQ to see our approach to optimizing sites for global reach.
8. What’s your experience developing international sites?
As an international SEO company, we do offer advanced SEO for multilingual websites. We have developed sites for international use in the e-commerce and direct sales, as well as tourism industries.
9. How long have you been in business?
Our journey began with freelance SEO in 2009, evolving into a full-service marketing agency in 2011. The funny story? I planned to start in 2012, but when I filed on 12/09/2011, we officially began that day! Our accidental jump-start only fueled our passion, and today, we’re a full-service agency with cloud-hosting sprinkles on top. Go check out our story to learn even more.
10. How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?
Our Client Portal, currently in development, will offer a one-stop hub for transparency and collaboration. Through this portal, you’ll have access to real-time reports, task updates, and approvals, making it easy to stay informed and connected with our team. Internally, we manage all client projects systematically with Microsoft 365’s Planner and SharePoint, ensuring every step is organized and easily accessible. We’re excited to bring this next level of transparency to our clients soon!
Confidently Choose the Right SEO Partner
Hopefully, this provides you the knowledge on how to choose the best SEO company. As a professional SEO firm, we pride ourselves on helping businesses grow by providing innovation, creativity, and impeccable user experience.
We consider ourselves a constant student of the industry, as SEO best practices and algorithm updates to search results are continuously evolving. If you are ready to get a taste of our delicious SEO campaigns, contact us today!
Need more SEO insights?
Explore our FAQ like a delightful dessert buffet. Click a question for a single bite or savor the entire knowledge base!
▼ Beginner SEO FAQ
How to Learn SEO
What is an SEO Campaign Strategy?
How to Identify Keywords for SEO
What is SEO Copy & How to Write SEO Content?
What is an SEO Title?
What is Meta Tag in SEO?
Why is Having Duplicate Content an Issue for SEO?
What Is On-Page & Off-Page SEO?
Why are Internal Links Important for SEO?
What are Backlinks & Link Building in SEO?