To effectively market to your customers, you need to understand shopper behaviors. There are many facets that effect how shoppers are behaving, and Google Insights gives us some helpful data to make use of. Get competitive and learn how to market to your consumers.
Everything eCommerce & Retail Marketing
Keep your business top of mind with expert eCommerce and retail marketing strategies! Explore expert strategies on how to optimize your online store, improve customer experience, and enhance product visibility. Discover tips on conversion optimization, digital advertising, SEO, and more to ensure your business stays relevant and competitive.
Google Spam Update October 2022
Google recently launched another spam algorithm update. This one seems to have impacted membership websites and features an improvement to their AI-based system, SpamBrain.
Users Can Now Control Their Ad Experience With Google’s My Ad Center
My Ad Center is a new service that Google is offering that allows users to set preferences and customize their ad experience. While this is great for users, especially in regards to giving them ads they are interested in, it may have an effect on advertisers and business. See what the Cyberlicious® team has to say about it.
YouTube @handles are Officially Here: What it Means for Your Business, & How to Choose Yours
With the release of this new feature, your unique “@name” will make it easier than ever for your business or brand to engage with its audience.
Google Webmaster Guidelines Refreshes to Google Search Essentials
Out with the old Google Webmaster Guidelines, and in with the new Google Search Essentials. Your #1 source to ranking on Google Search.
Google Product Reviews Update September 2022
Google’s newest update to its Product Reviews System is released! Google is continuously making improvements to their algorithms, and this one is to get even more high-quality product reviews in front of searchers. Were you impacted by the update?
Google Merchant Center Launches New Listing Report – All You Need to Know
Google announces its new Google Merchant Center Listing report. Now, Product structured data is eligible to more users. Why? Google is changing the search experience for users by offering more a more detailed journey. That’s a good thing.
Google Product Reviews Update July 2022
Another Google Product Reviews Update has arrived. Their July 2022 update aims to improve their reviews system so that searchers are paired with the most relevant reviews. Did you take a hit? Need a few tips?
Next Step in Google AI: Performance Max Campaigns Are Rolled Out For All Advertisers
Google is streamlining eCommerce and Retail advertising. Performance Max Campaigns are here and make it easier than ever to deliver ads to potential customers.
Google Launches Ads For YouTube Shorts
Google teases that advertising is coming to YouTube Shorts during their Google Marketing Live 2022. Follow along as we go into what we know so far, and why this can be advantageous for your business.
Google Advertising Upgrades: Evolving for the Future of Shopping
Google is looking towards the future of shopping with the addition of features that retailers can use to increase their visibility among potential customers. Learn about the ways that advertising is changing per Google Marketing Live 2022 by following along with what our experts have to say.
Google Marketing Live 2022 Starts Today!
Google to announce new products and share the latest trends and insights. Learn how to get your business ready to drive results today and build resilience for tomorrow.