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Everything eCommerce & Retail Marketing
Keep your business top of mind with expert eCommerce and retail marketing strategies! Explore expert strategies on how to optimize your online store, improve customer experience, and enhance product visibility. Discover tips on conversion optimization, digital advertising, SEO, and more to ensure your business stays relevant and competitive.
Combatting Spam: New Email Spam Protection Rules
In response to the overwhelming issue of unwanted emails, Gmail and Yahoo are introducing new rules effective February 2024 to enhance email security and user experience. They specifically target bulk senders, defined as those sending over 5,000 messages daily. If you’ve earned this title follow along or watch your emails fly straight to SPAM.
Potential of Google AI: Connect with More Customers
The way consumers behave is continually evolving, and businesses can’t afford to ignore it. AI has the power to understand and interpret the complexities of consumer behavior and translate it into actions that foster a stronger connection between businesses and consumers. It’s time to leverage the potential of Google AI and connect with more consumers.
Universal Analytics No Longer Processes Data
Yep, the time has come. Universal Analytics is officially done. So, say bye to data collection and processing. We hope you have taken the time to set up your GA4, otherwise you will be in for a rough time as your data collection comes to a complete halt.
Google Optimize & Optimize 360 Sunsetting, Say Your Goodbyes Now
Google Optimize and Optimize 360 are officially being sunset come September 30, 2023. If you use these features, it is time to prepare for this change. See what to expect moving forward and how you can start preparing today.
Lead Generation Strategies: Grow Your Audience and Close Leads
Lead generation is the process of attracting potential customers to your business, and nurturing them, with the goal of converting them into a paying customer. We consider lead generation to be a 5 stage cycle that continuously moves until all quality leads are converted. What strategies are you using to grow your lead list?
Conversion Tracking in Google Ads & Analytics Likely Different
Google Ads and Google Analytics are both run by Google, but sometimes the data doesn’t add up. Do not be alarmed, this is normal. Conversion tracking in Google Ads and Analytics can be different, which means your numbers will reflect those differences. Find out why!
Google Marketing Live 2023: Excitement Abounds for New Updates at Our Watch Party
Google Marketing Live 2023 is just around the corner. Join Cyberlicious® at our watch party where you can hang out with the experts themselves! Get ready to see what Google has in store for new Ads features and technologies.
Data Security & Privacy is Important to Your Customers – What this Means for Your Business
The data privacy topic is hotter than ever. Consumers want to know what data is being collected, what companies are using it for, and more. Basically, they want control over their personal data, and we don’t blame them. Follow along to learn how this can effect your business and how you can prepare for a new data privacy future.
7 Tips to Learn How to Grow Social Media Followers
Social media platforms offer the potential to increase your brand’s reach. To do this you need to grow your following with an audience that values your brand. Follow along with these 7 tips on how to grow your social media following. Do it right, do it the Cyberlicious® way!