The June 2024 Spam Update left many websites feeling the bitter taste of a ranking drop. Discover the sweet side of SEO and learn how to avoid future penalties. We talk about the update’s impact on AI-generated content, hidden links, and other spammy practices.
Everything eCommerce & Retail Marketing
Keep your business top of mind with expert eCommerce and retail marketing strategies! Explore expert strategies on how to optimize your online store, improve customer experience, and enhance product visibility. Discover tips on conversion optimization, digital advertising, SEO, and more to ensure your business stays relevant and competitive.
Google Search Mobile Indexing is Officially Wrapped Up
Google has completed its transition to mobile-first indexing. Is your website sweet enough for mobile users? Learn about the implications of this change and how to optimize your site for mobile users to improve search rankings and a delicious user experience.
Google Marketing Live 2024: How AI_Powered Features Will Impact In-Store & Online Sales Strategy
Is your SEO strategy ready for conversational search? Can AI help you create better ads than a human designer? These are just a few of the questions Google Marketing Live 2024 forced us to ask. Dive into a world of AI_Powered marketing features and discover how they will reshape the future of in-store and online sales.
Get Over It! 6 Easy Marketing Makeovers to Sweeten Your Brand Presence
Feeling like your brand is a bit stale? It might be time for a marketing makeover! Get sweet tips and tricks across different areas of marketing, like content creation and social media, to help you revitalize your brand and delight your audience. Think engaging content, a user-friendly website, and interactive social media to get your brand buzzing again! It’s time for a refresh.
Google Smart Bidding: Amplify ROI with AI
Bidding on ads can feel like a guessing game. Enter Google Smart Bidding, your AI assistant powered by real-time data & algorithms. But is it a candy-coated dream or a sour surprise? See if this dynamic bidding strategy aligns with your campaign goals. From increased efficiency and flexibility to potential limitations and a learning curve, we leave no stone unturned.
A/B Testing in Marketing: Optimize Campaigns & Savor Success
Picture a marketing world where every campaign is a mouthwatering delight. A/B testing is the secret weapon for businesses seeking sweet success. This powerful tool helps you compare different versions of your marketing materials to see which one performs better. Imagine boosting conversions, understanding your audience’s preferences, and maximizing ROI by simply running controlled experiments. Might want to get started if you haven’t already.
Google Sweetens the Pot for eCommerce with New Product Variant Structured Data
Looking to increase sales and improve customer satisfaction? Google’s new product variant structured data lets eCommerce and Retail businesses display a tastier range of product options in search results. This rich information helps customers find exactly what they’re looking for, leading to increased click-through rates and sweeter conversion rates.
Marketing Plan Template for 2024
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Combatting Spam: New Email Spam Protection Rules
In response to the overwhelming issue of unwanted emails, Gmail and Yahoo are introducing new rules effective February 2024 to enhance email security and user experience. They specifically target bulk senders, defined as those sending over 5,000 messages daily. If you’ve earned this title follow along or watch your emails fly straight to SPAM.
Potential of Google AI: Connect with More Customers
The way consumers behave is continually evolving, and businesses can’t afford to ignore it. AI has the power to understand and interpret the complexities of consumer behavior and translate it into actions that foster a stronger connection between businesses and consumers. It’s time to leverage the potential of Google AI and connect with more consumers.
Universal Analytics No Longer Processes Data
Yep, the time has come. Universal Analytics is officially done. So, say bye to data collection and processing. We hope you have taken the time to set up your GA4, otherwise you will be in for a rough time as your data collection comes to a complete halt.
Google Optimize & Optimize 360 Sunsetting, Say Your Goodbyes Now
Google Optimize and Optimize 360 are officially being sunset come September 30, 2023. If you use these features, it is time to prepare for this change. See what to expect moving forward and how you can start preparing today.