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Full Scoop Digital Marketing Blog

Explore the sweet world of digital marketing! Our blog covers everything you need to know—from SEO strategies to social media tips, UI/UX best practices, content creation, and beyond. Stay updated with expert advice designed to help you navigate this ever-changing landscape and create success for your business. We've got news, tips, and maybe even some delicious secrets if you dig deep enough.

What is Google Tag & Google Tag Manager?

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Tired of managing multiple tags for your website analytics? With Google Tag and Google Tag Manager, you can centralize your tracking efforts and enjoy sweeter insights, optimized campaigns, and streamlined data collection. Have you centralized yet?

Meta Connect 2023 Highlights: AI, AI, & More AI

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Meta Connect 2024 came and left. Overall, we’d say it was a success! We were excited to see all of the new technology, products, and features Meta has been working on. Some we suspect, will eventually collide with marketing. Did you miss it? We have the most important information for you.

Google Enhanced Conversions: Elevate Your Marketing

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Stay ahead of the curve and leverage Google’s enhanced conversions to drive better results for your business. By utilizing machine learning and advanced data analysis, you can gain deeper insights into customer behavior and improve targeting precision. With enhanced accuracy in conversion tracking and cross-device attribution, your marketing efforts are poised for success. Ready to sweeten your marketing strategy?

Google Spam Update October 2023

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Google rolls out its newest spam update for October 2023. After user reports of increasing amounts of spam in search, Google is taking action. Have you noticed anything out of place during your search? Well, hopefully this helps.

Google Core Update October 2023

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Google releases the October 2023 core update just 6 weeks after the previous core update. This is also in the wake of two other major updates, AND at a time of high volatility. This means ranking changes, frustration, and confusion are at an all time high in the SEO industry. How do you plan on moving past this trying time?

Google Helpful Content Update September 2023

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Have you thought about using AI generated content on webpages but were afraid Google might hit you with some sort of penalty? Well, Google’s Helpful Content Update September 2023 brings algorithm changes with regards to using AI creatives. Are you ready to venture into machine generated content now?

Potential of Google AI: Connect with More Customers

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The way consumers behave is continually evolving, and businesses can’t afford to ignore it. AI has the power to understand and interpret the complexities of consumer behavior and translate it into actions that foster a stronger connection between businesses and consumers. It’s time to leverage the potential of Google AI and connect with more consumers.

Google Ads Attribution Models Are Sunsetting

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Changes are coming to Google Ads attribution models. First click, linear, time decay, and position-based attribution models are going away. Users will soon only be able to choose between “Data driven” and “Last click” models. Learn which model is best for understanding the customer journey and take a deep breath as this change shouldn’t have a large effect on most users.

Google Core Update August 2023

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Google runs the Google Core Update August 2023 which means that the search engine algorithms and systems are seeing some changes. We don’t know exactly what changes were made, but if you saw a ranking change then you may have been hit. Do you need to recover from an update impact? Know what to expect.