George F Young Website UX Design Case Study
George F Young (GFY) is an engineering firm that was started in St. Petersburg, and has a rich history of shaping Florida’s landscape. With over 100 years in service, it was time to modernize. You know, a new wrapper can make an old candy taste like gold.
Read more on how they achieved sweet success with a website redesign by the cyberlicious® team.
From Stale to State-of-the-Art
A Website Engineered for Engagement
With a sleek redesign, advanced SEO, and a user-friendly structure, GFY’s new website is attracting more visitors, increasing engagement, and showcasing their expertise. The results in just 90 days:
- 5,000+ unique visitors, driving brand awareness.
- 2,200 organic users spending over a minute on-site, showing strong interest.
- 69.32% engagement rate, proving the new design captivates and retains visitors.
- 6.97 events per session, indicating high interaction and engagement.
Bonus Data!
Even More Sweet Results
Designed to highlight their engineering capabilities and appeal to a younger workforce, the site now reflects their legacy while embracing the future. Key updates:
- ✔️ Stronger brand consistency that aligns with GFY’s modern identity.
- ✔️ SEO-driven visibility to attract high-quality leads and recruits.
- ✔️ A dynamic, user-friendly experience that keeps visitors engaged.
- ✔️ Advanced analytics to track user behavior and refine strategy.
Modern Design. Bigger Impact. Get the Case Study for All the Details!
The site looks great – very impressive.
The site looks great – very impressive. I especially like the client excerpts for each of the service lines. I think that carries a lot of weight.
Brenda Anderson, Chief Financial Officer