cyberlicious®

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Freedom Boat Club Marketing Case Study

Freedom Boat Club of Tampa Bay is a members-only boat club that has grown to over 30 locations in the greater Tampa Bay region. cyberlicious® began working with Freedom Boat Club of Tampa Bay in July of 2018 when they had just announced the opening of their 19th location.

Even with a steady flow of leads. FBC lacked visibility into which marketing strategies were actually driving new memberships. They needed a data-driven approach to track performance, optimize advertising spend, and expand into new markets.

Digital Marketing: Freedom Boat Club of Tampa Bay

Smooth Sailing with Smarter Marketing

Tracking the Right Data for Membership Growth

By revamping their website, integrating analytics, and refining their Local SEO and advertising campaigns, Freedom Boat Club gained full visibility into their lead sources. This meant tastier decisions and more efficient marketing. Here’s a look at the results:

  • 📈 Unique Website Visitors Grew Significantly: From 1,962 in February to 4,035 in May (more than doubling in three months).
  • 📩 Contact Form Submissions Skyrocketed: Started at 55 in February and jumped to 276 in May (a 400%+ increase).
  • 🔎 Organic Impressions Grew by 5x in Just a Few Months.
  • 💰 Strong Click-Through Rates (CTR) Across Paid Ads: 12-13% CTR on Google Ads campaigns (well above industry benchmarks)

More Leads, Less Waste, Bigger Results

Data-Driven & Deliciously Effective

With 86% of leads coming from digital marketing, Freedom Boat Club needed a smarter way to track what was working. cyberlicious® delivered, implementing precise analytics and campaign tracking that outperformed competitors by a massive margin. We brought in 391 leads in one month, while others generated just 13.

With better data, FBC optimized ad spend by location, scaled memberships, and built a strategy for long-term growth. You can too, if you think you’re ready.

See How Freedom Boat Club Left Competitors in the Wake

Keith Marsh- Freedom Boat Club of Tampa Bay

…cyberlicious not only built us a new website, they took time to explain the value of connecting the analytics to every marketing campaign we run with really extraordinary results.

…I hired 3 companies and thought I would see how they did. Well, cyberlicious not only built us a new website, they took time to explain the value of connecting the analytics to every marketing campaign we run with really extraordinary results. In the month of May we have received 391 leads from their strategy and efforts. The other guys? 13. The 3rd company gave us lots of Facebook leads but no one joined the club. [Leads] were only “in it to win it” as it was based on a giveaway. I guess it matters who you choose as your guide through the digital jungle….

Besides their skill and expertise, Ben and Sarah are two of the nicest people to work with that you’ll find. It’s been a pleasure to work with them and their team.”

Keith Marsh, Sales & Marketing Director | Freedom Boat Club of Tampa Bay