DōMA Home Furnishings SEO Case Study
DōMA Home Furnishings is a local modern and contemporary furniture store with 2 locations in the Tampa Bay area. cyberlicious® has been working with DōMA Home Furnishings since 2017, handling everything from website design, local SEO, Google Ads and centralized reporting, to strategy and execution of successful sales and marketing campaigns.
In a time during 2020, when many business owners were forced to pull back on marketing and advertising spend, furlough employees, or even face store closures, DōMA was able to generate sweet SEO success (and even break a few sales records in the process).
A Holiday Season of SEO Success
Sweetening Visibility & Sales When It Mattered Most
Despite pandemic shutdowns and economic uncertainty, DōMA’s commitment to a strong digital presence helped them capture more holiday shoppers than ever before. Here’s what they achieved:
- 📈 116K total impressions, a 43K increase from 2019.
- 🖱️ 1.84K website clicks, up 61K compared to 2019.
- 🔎 162 search terms ranked in the top 10, up 22 from the previous year.
- 🎁 $27K+ raised for local charities, more than double the 2019 total.
A Tasty Marketing Mix for Maximum Impact
Smart SEO, Targeted Ads & Big Wins
DōMA’s success wasn’t by chance, it was all thanks to delicious strategy. Through a hyper-focused local SEO campaign, precise Google Ads targeting, and centralized reporting, they turned website visitors into showroom shoppers.
Want the full breakdown? Download the case study to see the strategies behind DōMA’s record-breaking holiday season.
Discover How DōMA Made It Happen!
…they have been really helpful in helping us develop metrics and measurables. Now we can really gauge our ROI…
Ben and Sarah have been really helpful in helping us develop metrics and measurables. Now we can really gauge our ROI and determine if what we are investing in is having a positive impact on the business or not.
I couldn’t have asked for a better Partner!”
David King, President & CEO