Bluesky is emerging as a delicious opportunity for brands to connect with audiences without battling algorithms or breaking budgets for visibility. Engagement is skyrocketing, traffic is climbing, and brands that act now can sink their teeth into organic social media reach before the platform shifts to a pay-to-play model.
Simply Put, Organic Reach Matters
Organic reach, the number of people who see your content without paid promotion, has taken a nosedive across major platforms. Do you remember when a single post on Facebook could reach thousands of followers without a dime spent? Hard to believe, but it was a thing.
Let’s look at the numbers now though. Facebook’s organic reach plummeted from 16% in 2012 to a mere 2.2% in 2024. On Instagram, organic reach has decreased by 18% year-over-year. Even TikTok and LinkedIn have seen steady year-over-year declines forcing brands to pour more budget into ads just to get seen.
But here’s the sweet twist: Bluesky is serving up organic social media reach like it’s 2012 all over again!
Why Bluesky is a Sweet Spot for Brands
Bluesky isn’t just another social media platform; it’s a delicious opportunity for brands looking to grow organically. As of December 2024, Bluesky has over 25 million monthly active users, and the engagement rates are through the roof.
Don’t take our word for it:
- Studies show engagement per follower on Bluesky is 10x higher than on X (formerly Twitter).
- Publishers like The Boston Globe report 3x higher traffic and conversions from Bluesky compared to Threads.
- Open-source developers with smaller followings are seeing outsized engagement, proving you don’t need millions of followers to make an impact.
This advantage means your content isn’t buried under ads or drowned in endless competition. It’s seen, savored, and shared.
Taco Totes®: How Organic Reach Turns Small Brands into Big Hits
Let’s spice things up with one of our own examples, Taco Totes®. This small paper taco stand started with just 35 likes on Facebook. With our clever “Don’t You Just Hate That?” campaign, featuring fallen tacos with stuffing spilled everywhere, we tapped into something relatable and fun that resonated with audiences. The campaign exploded, driving massive engagement and helping Taco Totes grow to over 100,000 likes.
Here’s the takeaway: paid ads helped grow their audience initially, but it was the power of organic engagement that amplified their reach. Followers increase reach, and on Bluesky, brands are still in the sweet spot where gaining followers doesn’t break the bank.
What if your brand could replicate this success on Bluesky, where organic engagement is fresher, tastier, and oh-so-sweet?
Bluesky is Growing Faster Than You Can Say ‘Organic’
Traffic to Bluesky is growing at an incredible pace. In the last three months alone:
- Visits jumped from 68 million to 132 million, a 75% increase.
- Users spend twice as long on Bluesky compared to X.
While other platforms penalize link sharing, Bluesky welcomes it. Brands, creators, and publishers can share content freely, driving traffic and conversions without being suppressed. Additionally, the platform’s promise not to train AI on user data has also attracted artists, developers, and publishers looking for a safer space to connect.
Your Window of Opportunity, Before It’s Pay-to-Play
If history has taught us anything, it’s this: Platforms start sweet and open, only to lock down organic reach once the big bucks roll in. We’ve seen it on Facebook, Instagram, and LinkedIn. And as Bluesky grows, brands will need to adapt their strategies fast.
The trick? Get in early. Build your following now when engagement is a sugar rush.
Right now, Bluesky offers:
- Higher engagement where content is seen and interacted with.
- A growing audience actively looking to engage.
- No penalties for sharing links, which means better traffic and conversions.
This is the time to build your audience and set your brand up for long-term success.
Serve Up Your Brand’s Sweetest Moments on Bluesky
At cyberlicious®, we help brands take advantage of emerging opportunities before the competition catches on. Let us create the strategy, content, and campaigns to grow your audience on Bluesky while organic social media reach is at its sweetest.
We’ll help you build authentic connections, share your brand’s story, and craft compelling content that resonates with your audience, turning engagement into loyalty and long-term success.
Organic reach is ripe for the picking. Connect with us today and let’s get your brand soaring on Bluesky.