The way consumers behave is continually evolving, and businesses can’t afford to ignore it. AI has the power to understand and interpret the complexities of consumer behavior and translate it into actions that foster a stronger connection between businesses and consumers. It’s time to leverage the potential of Google AI and connect with more consumers.
Google Ads Attribution Models Are Sunsetting
Changes are coming to Google Ads attribution models. First click, linear, time decay, and position-based attribution models are going away. Users will soon only be able to choose between “Data driven” and “Last click” models. Learn which model is best for understanding the customer journey and take a deep breath as this change shouldn’t have a large effect on most users.
Google Core Update August 2023
Google runs the Google Core Update August 2023 which means that the search engine algorithms and systems are seeing some changes. We don’t know exactly what changes were made, but if you saw a ranking change then you may have been hit. Do you need to recover from an update impact? Know what to expect.
Generative AI in Search: Simultaneously Search, Learn, & Browse
AI keeps evolving and changing the way we interact with the digital world. Now, Google introduces the new AI-powered search generative experience, otherwise known as SGE. Change the way you interact with search. Get more information, more resources, and a better journey.
Universal Analytics No Longer Processes Data
Yep, the time has come. Universal Analytics is officially done. So, say bye to data collection and processing. We hope you have taken the time to set up your GA4, otherwise you will be in for a rough time as your data collection comes to a complete halt.
Google Local Services Ads Get Even Better: Expanded Categories for More Leads
Sweet news for local businesses! Google Local Services Ads are expanding to reach even more categories, like education, pet care, and wellness. This means more businesses can leverage this powerful tool to generate leads and grow. Is your business now eligible?
Get Ahead. Get Your Local Business on Google Search & Maps
People use search daily with many of them specifically looking for local products and services. AKA: local solutions. Do you have a Google Business Profile? Is it set up correctly? Well, you should be answering “yes” to both of those.
Google Optimize & Optimize 360 Sunsetting, Say Your Goodbyes Now
Google Optimize and Optimize 360 are officially being sunset come September 30, 2023. If you use these features, it is time to prepare for this change. See what to expect moving forward and how you can start preparing today.
Google Makes Changes to FAQ & How To Rich Results in Search
Google is making changes! In order to deliver a cleaner and more consistent search experience for users, Google is decreasing the visibility of FAQ and HowTo rich result snippets. Yes, these changes could impact your website analytics. Let’s see what you should expect.
Lead Generation Strategies: Grow Your Audience and Close Leads
Lead generation is the process of attracting potential customers to your business, and nurturing them, with the goal of converting them into a paying customer. We consider lead generation to be a 5 stage cycle that continuously moves until all quality leads are converted. What strategies are you using to grow your lead list?
Conversion Tracking in Google Ads & Analytics Likely Different
Google Ads and Google Analytics are both run by Google, but sometimes the data doesn’t add up. Do not be alarmed, this is normal. Conversion tracking in Google Ads and Analytics can be different, which means your numbers will reflect those differences. Find out why!
Data Security & Privacy is Important to Your Customers – What this Means for Your Business
The data privacy topic is hotter than ever. Consumers want to know what data is being collected, what companies are using it for, and more. Basically, they want control over their personal data, and we don’t blame them. Follow along to learn how this can effect your business and how you can prepare for a new data privacy future.