Explore how eCommerce brands can succeed with Pinterest shopping ads, personalized promotions, and AI-driven Performance+ tools revealed at Pinterest Presents 2024. These updates make it easier to engage high-intent shoppers and turn sweet inspiration into even sweeter action.
Advertising News & Trends
Discover advertising strategies that elevate your brand and deliver sweet results! Stay up-to-date with the latest ad trends, platform updates, and juicy tips for PPC, social media ads, and more. From Google Ads to Meta, we’ve got everything you need to craft high-impact campaigns, outshine the competition, and maximize your ROI.
Pinterest Presents 2024: Sweet New Features for Brands
Discover the highlights from Pinterest Presents 2024, where brands learned how to turn inspiration into action with cutting-edge advertising features. From seamless shopping experiences to advanced targeting tools, Pinterest is helping advertisers drive sweet and meaningful results.
Tapping Into Social Media Demographics for a Sweet Marketing Strategy
Make 2025 the year of irresistible social media! 2024’s social media demographics serve up insights for crafting a brand strategy that speaks to each platform’s audience. From Facebook to Pinterest, discover how aligning with each platform’s unique ‘flavor’ helps maximize ROI, build stronger connections, and keep your audience coming back for more.
Google AI Overview Explained: Faster Insights, SEO Opportunities, and Ads
AI Overviews in Google Search offer quick, AI-generated summaries, helping users find key information without scrolling through endless links. For businesses, these overviews bring sweet SEO benefits by putting content front and center. Now with ad placements in overviews, brands gain even more visibility and reach.
Maximize Your Holiday eCommerce Sales with Pinterest Ads
This holiday season, Pinterest Ads offer eCommerce brands the perfect platform to connect with motivated shoppers. Learn how to build the sweetest full-funnel campaigns that inspire, convert, and maintain momentum into the new year.
Meta Conversions API: A Sweet Secret to Ad Success
Ready to add a touch of sweetness to your marketing strategy? The Meta Conversions API offers a delicious way to improve your advertising efforts. Learn how to track conversions more accurately, understand your customers better, and optimize your ad campaigns for maximum impact.
Survive the Meta Learning Phase & Optimize Your Ads
Meta’s learning phase can put businesses in a sticky situation if they aren’t aware of what is happening. Discover how to overcome common challenges, accelerate performance, and achieve your marketing objectives. We want to make sure you know how to make data-driven decisions that optimize your campaigns for maximum ROI.
Google Ads Learning Phase: From Learning Curve to Candy Land
The Google Ads learning phase can be frustrating, but it doesn’t have to be. Learn how to overcome common challenges and sugar-rush your campaign performance with expert guidance. Plus. get tasty tips and strategies to optimize your ads for success.
Hit Your Ad Campaign Sweet Spot with LinkedIn Matched Audiences
Discover how to transform your LinkedIn ads into a sweet success. Matched Audiences let you leverage your existing data to create highly personalized ad campaigns that deliver exceptional results. Learn best practices, troubleshooting tips, and advanced optimization techniques.
Google Marketing Live 2024: How AI_Powered Features Will Impact In-Store & Online Sales Strategy
Is your SEO strategy ready for conversational search? Can AI help you create better ads than a human designer? These are just a few of the questions Google Marketing Live 2024 forced us to ask. Dive into a world of AI_Powered marketing features and discover how they will reshape the future of in-store and online sales.
Get Over It! 6 Easy Marketing Makeovers to Sweeten Your Brand Presence
Feeling like your brand is a bit stale? It might be time for a marketing makeover! Get sweet tips and tricks across different areas of marketing, like content creation and social media, to help you revitalize your brand and delight your audience. Think engaging content, a user-friendly website, and interactive social media to get your brand buzzing again! It’s time for a refresh.
Google Smart Bidding: Amplify ROI with AI
Bidding on ads can feel like a guessing game. Enter Google Smart Bidding, your AI assistant powered by real-time data & algorithms. But is it a candy-coated dream or a sour surprise? See if this dynamic bidding strategy aligns with your campaign goals. From increased efficiency and flexibility to potential limitations and a learning curve, we leave no stone unturned.